Free marketing tools: ad budget and ROAS calculators
Three calculators that answer the key ad questions: how much should I spend? Is my campaign profitable? And how much can I pay per order? Enter your numbers and get the result instantly.
The numbers shown are sample defaults to try with; replace them with your business’s numbers. Calculations run in your browser and we don’t store anything.
Ad budget calculator
From the number of orders you want, we work out the visits and the monthly and daily budget you need.
- Monthly budget
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- Daily budget
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- Visits needed
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- Cost per order
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- Expected sales
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- Expected ROAS
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Return on ad spend (ROAS) and break-even calculator
Find out whether your campaign actually makes money after product and shipping costs, not just how much it sells.
- ROAS
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- Break-even ROAS
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- Profit after ads
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- Ad cost as % of sales
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Maximum acceptable cost per order calculator
How much can you pay in ads per order and still make a profit? This is the number to judge your campaigns against.
- Max cost per order for your target
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- Break-even cost per order
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- Minimum ROAS needed
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How we calculate it
- Ad budget
- Visits needed = orders ÷ conversion rate. Budget = visits × cost per click. Cost per order = budget ÷ orders.
- ROAS
- ROAS = sales from ads ÷ ad spend. A ROAS of 4 means SAR 4 in sales for every SAR 1 of ads.
- Break-even
- Break-even ROAS = 1 ÷ gross margin. At a 35% margin you need a ROAS of about 2.86 not to lose money. Anything above is profit, anything below is a loss.
- Max cost per order
- Break-even cost = order value × margin. The highest cost that meets your target = break-even cost − the profit you want per order.
The calculators give you an estimate to plan with; the actual result varies with the platform, the season, and the quality of the ad and the store. Platform numbers may also differ from your actual sales because of tracking, so always compare with your store’s numbers.
Frequently asked questions
What counts as a good ROAS?
There’s no single number for everyone. A good ROAS is one above your break-even point, and that depends on your margin: at a 50% margin, 2 is enough; at 25%, you need 4.
Where do I get my conversion rate and cost per click?
The conversion rate from your store reports or Google Analytics (orders ÷ visits), and the cost per click from the ad platform’s dashboard. If you don’t have data yet, start with a conservative estimate and update it after the first two weeks.
Does the margin include the ad cost?
No. The margin here is what’s left after product cost, shipping and payment fees, before ads. The calculator subtracts the ads afterwards.
Are the tools free, and do you store my numbers?
Completely free, with no sign-up. The calculation runs in your browser, and we don’t store your numbers unless you send them to us yourself on WhatsApp.
